CELFULL (“we”, “us”, or “our”) operates the website www.celfull.com (the “Service”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto.
We are committed to protecting your privacy and the personal information you provide to us. By using our Service, you consent to the data practices described in this policy.
1. Information We Collect
We collect information that you voluntarily provide to us when you register on the Service, place an order, subscribe to our newsletter, request customer support, or otherwise contact us.
1.1 Personal Information
We may collect the following types of personal information:
- Account & Contact Data: Full name, email address, phone number, password, and account credentials
- Billing & Shipping Data: Credit/debit card information (processed securely by our payment providers — we do not store full card numbers on our servers), billing address, shipping address
- Order History: Records of products purchased, transaction details, and order status
- Communications: Content of messages you send through contact forms, customer support inquiries, and feedback submissions
- Marketing Preferences: Your choices regarding promotional communications and newsletter subscriptions
1.2 Automatically Collected Information
When you visit our Service, we automatically collect certain information about your device, including:
- Internet Protocol (IP) address
- Browser type and version, operating system, device type
- Pages viewed, time spent on pages, referring/exit pages
- Date and time of visit
- Clickstream data and browsing patterns
- Language preferences and geographic location (approximate, based on IP)
1.3 Cookies and Similar Technologies
We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities. Cookies are small data files stored on your device.
Categories of cookies we use:
- Essential Cookies: Required for core functionality such as shopping cart, login sessions, and security
- Functional Cookies: Remember your preferences and settings (e.g., language, region)
- Analytics Cookies: Help us understand how visitors interact with our site (e.g., Google Analytics)
- Advertising Cookies: Used to deliver relevant ads and measure marketing campaign performance
You can control cookies through your browser settings. Disabling cookies may affect certain features of our Service.
2. How We Use Your Information
We use the information we collect for the following business purposes:
- Process and fulfill orders: To complete purchases, handle payments, arrange shipping, and send order confirmations
- Manage your account: To create, maintain, and secure your user account
- Provide customer support: To respond to your inquiries, resolve issues, and provide product assistance
- Send marketing communications: To deliver newsletters, product updates, promotional offers, and company news (you may opt out at any time)
- Personalize your experience: To present products, content, and recommendations tailored to your interests
- Improve our Service: To analyze website performance, enhance functionality, and develop new products
- Prevent fraud and ensure security: To protect against unauthorized access, fraud, abuse, and other security risks
- Comply with legal obligations: To meet applicable laws, regulations, and legal process requirements
- Conduct research and analysis: To understand customer behavior and improve our product offerings
3. How We Disclose Your Information
We do not sell your personal information. We may disclose your information only in the following circumstances:
3.1 Service Providers (Third-Party Vendors)
We may share your information with trusted third parties who perform services on our behalf. These providers are contractually obligated to protect your information and may only use it for the purposes we specify. Service providers include:
- Payment processors (e.g., Stripe, PayPal)
- Shipping and logistics partners
- Email marketing platforms
- Web analytics services (e.g., Google Analytics)
- Cloud hosting and IT infrastructure providers
- Customer support tools
3.2 Business Transfers
In the event of a merger, acquisition, bankruptcy, reorganization, or sale of all or a portion of our assets, your personal information may be transferred as part of the transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal information.
3.3 Legal Requirements
We may disclose your information when required by law or in good faith belief that such action is necessary to:
- Comply with legal process, subpoenas, or government requests
- Protect our rights, property, or safety, and that of our users or the public
- Detect, prevent, or address fraud, security, or technical issues
- Enforce our Terms of Service or other agreements
3.4 With Your Consent
We may disclose your personal information for any other purpose with your explicit consent.
4. Data Security
We implement reasonable administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:
- SSL/TLS encryption for all data transmitted through our website
- PCI-DSS compliant payment processing
- Secure server infrastructure with regular security updates
- Access controls limiting employee access to personal data
- Encrypted storage for sensitive information
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.
5. Your California Privacy Rights (CCPA/CPRA)
If you are a resident of California, you have specific rights under the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”). This section describes those rights and how to exercise them.
5.1 Right to Know
You have the right to request that we disclose what personal information we collect, use, and disclose about you. This includes:
- Categories of personal information collected
- Categories of sources from which the information is collected
- Business or commercial purposes for collecting or selling the information
- Categories of third parties with whom we share the information
- Specific pieces of personal information we have collected about you
5.2 Right to Delete
You have the right to request deletion of your personal information that we have collected from you, subject to certain exceptions.
5.3 Right to Opt-Out of “Sale” or “Sharing”
You have the right to opt out of the “sale” or “sharing” of your personal information. CELFULL does not sell your personal information and has not sold personal information in the preceding 12 months. We also do not “share” personal information for cross-context behavioral advertising purposes as defined by the CPRA.
5.4 Right to Correct
You have the right to request correction of inaccurate personal information we maintain about you.
5.5 Right to Non-Discrimination
We will not discriminate against you for exercising your CCPA rights. We will not deny you goods or services, charge you different prices, or provide a different level of service because you exercised your privacy rights.
5.6 How to Exercise Your CCPA Rights
To exercise any of these rights, please contact us:
- By email: privacy@celfull.com
- By phone: [Phone Number]
We may need to verify your identity before processing your request. You may also designate an authorized agent to make requests on your behalf. We will respond to verifiable requests within 45 days, extendable by an additional 45 days when necessary.
5.7 “Shine the Light” Law
California Civil Code Section 1798.83 permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us at privacy@celfull.com.
6. Other State Privacy Rights
Residents of certain U.S. states may have additional privacy rights under applicable state laws (including Virginia VCDPA, Colorado CPA, Connecticut CTDPA, Utah UCPA, and others). These rights may include:
- Right to access and confirm processing of your personal data
- Right to correct inaccuracies in your personal data
- Right to delete personal data you have provided to us
- Right to opt out of targeted advertising or profiling
- Right to data portability
- Right to appeal our decisions regarding your requests
To exercise these rights, please contact us at privacy@celfull.com.
7. Children’s Privacy (COPPA Compliance)
Our Service is intended for general audiences and is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13 years of age. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at privacy@celfull.com. If we become aware that we have collected personal information from a child under age 13 without verification of parental consent, we will take steps to remove that information from our servers.
8. Third-Party Websites and Services
Our Service may contain links to third-party websites, plugins, and applications (e.g., social media platforms, payment gateways). We do not control the privacy practices of these third parties and are not responsible for their privacy policies or content. We encourage you to review the privacy policies of any third-party sites you visit.
9. Marketing Communications
We may send you promotional emails about our products, special offers, or news. You may opt out of receiving marketing communications at any time by:
- Clicking the “unsubscribe” link in any marketing email
- Contacting us at privacy@celfull.com
- Adjusting your account notification settings
Please note that even if you opt out of marketing emails, we may still send you transactional or service-related communications (e.g., order confirmations, shipping updates, account security notices).
10. Do Not Track Signals
Most web browsers and some mobile operating systems offer a “Do Not Track” (“DNT”) feature or setting you can activate to signal your privacy preference regarding the collection of data about your online browsing activities. There is no common standard for recognizing and implementing DNT signals. Currently, our systems do not respond to DNT browser signals. For information about DNT, you can consult your browser’s help documentation.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:
- Update the “Last Updated” date at the top of this page
- Post the revised Privacy Policy on our website
- Provide additional notice (such as email notification) for significant changes
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.. Changes to this Privacy Policy are effective when they are posted on this page.
10. Contact Us
If you have any questions about this Privacy Policy, or wish to exercise your data protection rights, please contact us:
By email: service@celfull.com